You want to increase traffic to your business’s website. But where do you begin?
Boosting your website’s traffic is all about optimization. An optimized site gets higher search engine rankings and offers an improved user experience.
To help you understand the basics of website optimization, we’ve gathered this list of ten tools that will not only GROW your audience but also help visitors navigate your site easily and enjoyably.
1. Optimize UX and UI
UX (User Experience) and UI (User Interface) are essential factors to consider when examining your website.
UI and UX determine a site’s usability, accessibility, and performance. Does your site have easy-to-navigate menus, user-friendly call-to-action buttons, and quick website speed? If not, it’s time to update all of these.
2. Update your content marketing strategy
Marketing your business through its website requires continually updating your content marketing strategy. An effective one will increase brand awareness, loyalty, engagement, AND most importantly, sales.
Regularly updating blog posts, adding click-worthy short-form videos, integrating social media posts, and creating informative newsletters are easy ways to improve your site’s content marketing.
3. Improve SEO
Optimizing web page content for search engines (SEO) is the gold standard of website optimization. Improving SEO will rank your site higher on search engine result pages (SERPs).
Employing keywords that are frequently searched in your industry, header tags, and meta tags (snippets of code that tell a search engine about your content) will all improve SEO.
4. Fix technical issues
Broken links, slow website speed, and images that don’t load frustrate your website’s users and send them elsewhere. Make a priority of monitoring for technical issues like these and fix them promptly.
5. Speed up the site
Almost 50% of web users expect a website to load in under two seconds. If yours doesn’t, its visitors will move on.
Removing unnecessary code and using high-quality images that take less time to load can help speed up your site.
6. Make your website mobile-friendly
Today, most people use their phones to search the web, making a mobile-friendly website crucial. Google also prioritizes mobile-friendly sites, so go mobile-first to gain exposure and customers.
7. Review your site regularly
Make sure that your CTA (call to action) buttons are effective. Try changing their style or location to see if that affects conversion rates. Do the same with your social sharing placement, captions, and videos.
8. Prioritize link-building
The highest-ranking pages on Google have almost four times more backlinks. Easy ways to increase these are by collaborating with other websites and linking their content to yours, creating external links to other sites, and reaching out to those in your community to ask them to refer to your article in their own website content.
9. Add lead generation tools
Including special offers on your website to encourage visitors to opt into your marketing material is an especially effective and easy way to gain new business. You can also make it easy for visitors to send in questions or requests, which will provide you with their email addresses for further marketing opportunities.
10. Improve customer feedback
Include space on your site for customer feedback. Reviews and surveys not only help you improve customer experience but also increase brand loyalty.
In order to optimize your business, you must first optimize your website.
The ten tips above will ensure that your website is user-friendly, engaging, and most of all, effective.