We have come up with two ways to seamlessly combine online and offline marketing strategies: Incorporating both online and offline marketing campaigns increases your opportunities with consumers. Often times when business owners begin their marketing efforts, they only focus on online or offline exclusively. It’s understandable that when starting out you easily get wrapped up […]
Credits to HubSpot While LinkedIn is primarily seen as a digital resume and networking tool, that doesn’t mean it’s not a significant social network that is building itself to be incredibly engaging. LinkedIn stories enable users to share images and videos of their professional life, similar to Instagram, Facebook and Snapchat. Sharing stories is a […]
Credits to Audience Town and Housing Wire Google has announced changes to real estate ad targeting by the end of the year. Everyone in real estate marketing should, and in order to thrive must, take compliance with FHA very seriously. The new policy will prohibit impacted advertisers from targeting or excluding ads based on gender, age, parental status, […]
It has been proven that homes for sale sell faster when staged / virtually staged. If you think about it, it makes a lot of sense. Walking into an empty home does not spark inspiration. An individual needs a visual to work off of in order to envision their life in their future home. It […]
When it comes to marketing, outreach can be done in a variety of ways. It is important to know when advertising via mail, there are two popular options to choose from: every door direct mail (EDDM) and direct mail. To understand the difference, we broke it down for you. Product Difference: EDDM is exactly as […]
Increased web traffic is important, and even better when that traffic correlates directly to sales. This is possible, even during the COVID-19 pandemic. Throughout this pandemic, we are sure your phones have been buzzing with alerts. What if your target audience received notifications about your business in a similar fashion and timely manner? They would […]
Social media engagement is possible to maintain and increase during the COVID-19 pandemic. Consumers are spending more time interacting with social media, allowing your product/ services to be seen. We have put together a list of tips for you to continue your marketability in the midst of these uncertain times. 1. Post every day: You […]
Don’t Let COVID-19 Stop Your Business. Information regarding Cares ACT, Unemployment Guidelines, SBA Disaster assistance, and more.. CARES ACT This legislation is aimed at providing relief for individuals and businesses that have been negatively impacted by the coronavirus outbreak. While that is great news, in and of itself, here’s a look at some of the key […]
Do you know of any charity, local events you’d like to help donate to during this time? Send them our way and we will list them here! HNL is a proud sponsor of The Covenant House; Covenant House helps young people without homes. If you want to contribute locally, call the shelters in your area first to […]