Credits to HubSpot
While LinkedIn is primarily seen as a digital resume and networking tool, that doesn’t mean it’s not a significant social network that is building itself to be incredibly engaging.
LinkedIn stories enable users to share images and videos of their professional life, similar to Instagram, Facebook and Snapchat. Sharing stories is a simple way to share you experiences and make it more personal to the viewer.
Most importantly what stories can do is increase engagement and networking. Stories are prone to spark users who want to engage on a private level, to reach out and network or ask about company culture, environment or potential job openings.
More opportunity for product promotion is another key aspect of LinkedIn story use. Members can heavily promote products or properties they are selling, which hasn’t been very evident on LinkedIn thus far.
Some ways to put LinkedIn stories to use can include live broadcasts from events, hosting Q&A’s and sharing product updates.
“Last year, we started asking ourselves what Stories might look like in a professional context. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after,” Pete Davies, LinkedIn’s head of Consumer Products wrote in a blog post. “They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.”
LinkedIn may be late to the game when it comes to stories, but it can still be a massive component for the platform and what marketers need to know can elevate their success in terms of engaging with other businesses, potential clients or future employees.
LinkedIn stories is still in the testing phase. At this time, it’s only available to members and select LinkedIn Pages located in Australia, Brazil, France, the Netherlands, and the UAE. The feature will soon be widely released.