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Marketing

November 2020 Calendar Planning

With November upon us, this may be a good chance to take advantage of the upcoming holidays and special days. If you’re looking for marketing ideas, these holidays could help make your business a hot spot in November, and beyond! November 1 All Saint’s Day Daylight Savings Time ends at 2:00 a.m. – date varies […]

October 2020 Calendar Planning

With October upon us and the end of the summer near, this may be a good chance to take advantage of the upcoming holidays and special days. If you’re looking for ideas on how to end the summer season with a bang, marketing these holidays could help make your business a hot spot in October […]

September 2020 Calendar Planning

With September now upon us and the end of the summer near, this may be a good chance to take advantage of the upcoming special days. If you’re looking for ideas on how to end the summer season with a bang, marketing these holidays could help make your business a hot spot in September and […]

Integrated Marketing that covers both Digital & Offline

We have come up with two ways to seamlessly combine online and offline marketing strategies: Incorporating both online and offline marketing campaigns increases your opportunities with consumers. Often times when business owners begin their marketing efforts, they only focus on online or offline exclusively. It’s understandable that when starting out you easily get wrapped up […]

COMING SOON: LinkedIn Stories

Credits to HubSpot While LinkedIn is primarily seen as a digital resume and networking tool, that doesn’t mean it’s not a significant social network that is building itself to be incredibly engaging. LinkedIn stories enable users to share images and videos of their professional life, similar to Instagram, Facebook and Snapchat. Sharing stories is a […]

GOOGLE CHANGES TO REAL ESTATE AD TARGETING

Credits to Audience Town and Housing Wire Google has announced changes to real estate ad targeting by the end of the year.  Everyone in real estate marketing should, and in order to thrive must, take compliance with FHA very seriously. The new policy will prohibit impacted advertisers from targeting or excluding ads based on gender, age, parental status, […]

VIRTUAL STAGING BENEFITS

It has been proven that homes for sale sell faster when staged / virtually staged. If you think about it, it makes a lot of sense. Walking into an empty home does not spark inspiration. An individual needs a visual to work off of in order to envision their life in their future home. It […]

EDDM VS. DIRECT MAIL

When it comes to marketing, outreach can be done in a variety of ways. It is important to know when advertising via mail, there are two popular options to choose from: every door direct mail (EDDM) and direct mail. To understand the difference, we broke it down for you. Product Difference: EDDM is exactly as […]

WEBSITE & EMAIL MARKETING

Increased web traffic is important, and even better when that traffic correlates directly to sales. This is possible, even during the COVID-19 pandemic. Throughout this pandemic, we are sure your phones have been buzzing with alerts. What if your target audience received notifications about your business in a similar fashion and timely manner? They would […]