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Brand Awareness – The 1st Step to your Success

Common sense tells us that shoppers are more likely to purchase from a company whose brand name they are familiar with.  And the numbers back up that sentiment.  Studies show that 59% of consumers prefer to buy a new product from a brand they are already aware of. So with brand awareness so critical to […]

The Top Four Marketing Trends of 2022

  The marketing industry evolves quickly, and those businesses that can’t keep up are likely to be left behind. That’s why it’s vital to stay on top of and even ahead of digital marketing trends to give your business a competitive edge. Because today’s consumers are digital-savvy. With a virtual world that is now just […]

The Modern Marketing Funnel Isn’t a Funnel at All

If you’ve been involved in marketing in the modern era, you’re familiar with the call for the death of the marketing funnel. But is it really dead?? No…not really. What IS true is that the funnel is no longer THE marketing strategy. Back when the business world controlled the marketplace, the funnel made the most […]

QR Codes & Marketing

We would like to introduce QR Codes and tie them in to our previous blog Marketing Update. The QRC technology has existed for almost 30 years and in the past was somewhat cumbersome to use because it required downloading unique devices and trackers to operate. However, there have been many recent advances and upgrades with […]

The benefits of EDDMs

When it comes to marketing, outreach can be done in a variety of ways. It is important to know when advertising via mail, there are two popular options to choose from: every door direct mail (EDDM) and direct mail. To understand the difference, we broke it down for you. Every door direct mail (EDDM) is […]

I JOINED THE H&L MARKETING TEAM!

As it has been quite some time since we last spoke, I hope you and your Family are doing well during these unprecedented times. When we did last speak, I was either in Corporate IT or Franchise Sales. I’m happy to say I’m still in sales, and currently the Director of Business Development with H&L […]

Why You Should Use Landing Pages

A landing page is an independent web page, separate from your website’s main navigation, developed and designed to encourage a visitor to take action (to sign up, fill out a form, email, call, download etc.) Why You Should Use Landing Pages. They improve the user’s online experience. … They can generate leads and improve conversions. […]