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Top NINE ways to optimize your business’ website

You want to increase traffic to your business’s website. But where do you begin?   Boosting your website’s traffic is all about optimization. An optimized site gets higher search engine rankings and offers an improved user experience.  To help you understand the basics of website optimization, we’ve gathered this list of ten tools that will […]

To build success, nurture client relationships.

The importance of customer engagement in building your business  Relationships need nurturing. And this rule applies to more than just our personal connections. Just like our significant personal ties, our business relationship with our clients needs tending and attention.  So if you want to maintain a successful business, you can’t afford to get lazy with […]

Brand Awareness – The 1st Step to your Success

Common sense tells us that shoppers are more likely to purchase from a company whose brand name they are familiar with.  And the numbers back up that sentiment.  Studies show that 59% of consumers prefer to buy a new product from a brand they are already aware of. So with brand awareness so critical to […]

The Top Four Marketing Trends of 2022

  The marketing industry evolves quickly, and those businesses that can’t keep up are likely to be left behind. That’s why it’s vital to stay on top of and even ahead of digital marketing trends to give your business a competitive edge. Because today’s consumers are digital-savvy. With a virtual world that is now just […]

The Modern Marketing Funnel Isn’t a Funnel at All

If you’ve been involved in marketing in the modern era, you’re familiar with the call for the death of the marketing funnel. But is it really dead?? No…not really. What IS true is that the funnel is no longer THE marketing strategy. Back when the business world controlled the marketplace, the funnel made the most […]

QR Codes & Marketing

We would like to introduce QR Codes and tie them in to our previous blog Marketing Update. The QRC technology has existed for almost 30 years and in the past was somewhat cumbersome to use because it required downloading unique devices and trackers to operate. However, there have been many recent advances and upgrades with […]

The benefits of EDDMs

When it comes to marketing, outreach can be done in a variety of ways. It is important to know when advertising via mail, there are two popular options to choose from: every door direct mail (EDDM) and direct mail. To understand the difference, we broke it down for you. Every door direct mail (EDDM) is […]


As it has been quite some time since we last spoke, I hope you and your Family are doing well during these unprecedented times. When we did last speak, I was either in Corporate IT or Franchise Sales. I’m happy to say I’m still in sales, and currently the Director of Business Development with H&L […]