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If there’s one statement that rings true for marketers, it’s that “change is the only constant.”The marketing landscape can be unpredictable, particularly with the challenges and uncertainty of the past few years. According to CallRail’s agency growth surveys, 94% of small businesses were seeking help from a marketing agency after the 2020 shutdowns. And this year’s report reveals […]
Instagram is rolling out an in-app scheduling tool to all professional accounts in its app, the company has announced. The new tool allows businesses and creators to schedule their posts in advance without having to use third-party apps or Creator Studio. Social media managers and creators have long relied on third-party tools to schedule posts on […]
The social media market consists of sales by entities (organizations, sole traders or partnerships) that enable customers to interact, create and share content and information. Social media enables users to share pictures, videos, and audio files. This market includes revenues from sales from advertisements and other services offered on social media platforms. The main […]
Customer relationship management has BIG benefits In today’s fast moving digital world, it’s more important than ever for businesses to manage their relationship with their customers effectively. As these customers navigate the ever-growing meta-verse, shiny new options constantly tempt customers away from your business. So, how can you best retain existing customers while attracting new […]
Quite frequently, direct marketing – for example, direct mail, partially addressed mail, online and printed ads, websites and catalogue – are often looked down upon by proponents of digital marketing. There seems to be a strange perception offline comms, including email, are somehow less interesting and exciting than working in digital comms or even the […]
Creating viral content is only half the battle when it comes to increasing engagement on your Instagram posts — timing is important too. Figuring out the best possible time to publish your IG posts in order to maximize the exposure they get is vital to the success of your posts. After all, it doesn’t matter how […]