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Common sense tells us that shoppers are more likely to purchase from a company whose brand name they are familiar with. And the numbers back up that sentiment. Studies show that 59% of consumers prefer to buy a new product from a brand they are already aware of. So with brand awareness so critical to […]
The marketing industry evolves quickly, and those businesses that can’t keep up are likely to be left behind. That’s why it’s vital to stay on top of and even ahead of digital marketing trends to give your business a competitive edge. Because today’s consumers are digital-savvy. With a virtual world that is now just […]